Thanks to Min,
최근 Fab(fab.com)의 진가를 알아버렸다.
일단 슬로건 - "Smile. you're designed to"
"당신은 미소짓도록 디자인 되었어요" 헐 ㅠㅠ
Fab의 Key USP인 감각적인 디자인 상품들을 함의하는 동시에 (what we have - design)
그 상품들이 Fab의 방문자들을 미소짓게 한다,라는 제공가치를 나타내는 (what you get - smile)
......
그 말을 어떻게 저리도 휴머니즘을 담고있는 문장으로 표현한단 말인가!!!
인간에 대한 근본적인 애정이 담겨있잖아...
무표정으로 살고싶어서 태어난 사람은 없지...
단순히 "You're designed to smile"이라고 했으면 디자인 상품의 의미가 잘 드러나지 않았을텐데
도치를 해서 문장을 만든 것도 너무 clever...
무엇보다 진심이 느껴진다. design과 smile, Fab에서 찾고 느낄 수 있는 것들이다.
이 자식들 맘에 들어!!!
홈페이지에 Fab이 유니크한 10가지 이유에 대해 설명한 부분이 있는데
이것 또한 그들이 심사숙고하여 공통적으로 세운 철학과 가치관이 잘 드러난다.
솔직히 슬로건, 가치관 말고도 Fab의 중요한 요소는 product sourcing system + web, mobile UI/UX design인데 나중에 따로 공부해서 포스팅해야지.
Ten Ways That Fab Is Unique1We believe that we're building something much more culturally important than a store. Sure, our store is pretty cool, but we aspire to develop deep emotional relationships with our customers. We want people to LOVE Fab and to think of Fab as the most creative and innovative force in design. That's a big vision. We're just in the early days of building towards it.2We believe that great design is everywhere -- in every country, in every product category, and at every price point. We're just as comfortable selling $1 items as $5000 items. And, we put them both on the site, right next to each other, and treat them both equally as special. Design isn't just about precious objects, rather it's about making great objects approachable and affordable for everyone. Our mission is to help people better their lives with design. In the U.S., In Europe. And soon, around the world.3Our team's mission is to put stuff on our site that makes people smile. We're quite serious about this. We believe that if we love it, our members will too, and sales will happen over time. We're guided by emotion, backed up by data, not vice-versa.4We build all of our own technology.5We are constantly pushing the envelope at the intersection of social + commerce + content. What you see from us today is just the start. We will be the industry's leading innovator in merging social, commerce, and content to the benefit of consumers and suppliers/designers.6We hire smart, ambitious, creative people who are ready to live the Fab culture.
Do you have what it takes to make people smile?7We challenge others to recruit away our team members. That challenges us to build the best, most rewarding, work environment in the world.8Our customer service reps are Crackerjacks.
adjective:
excellent
noun:
a person or thing of exceptional quality or ability.
[changed from crack (first-class) + jack1 (man)]
Their job is to make you smile.9We're transparent. We love sharing data and stories about our company's development. We believe that the more others know about us, the better they will understand what we're up to. Check out our CEO's blog.10Despite our rapid growth, we spend most of our time internally celebrating our challenges. We focus more on why we suck than on why we're doing well. We really do believe that what challenges us makes us stronger.